For some reason, we think if we had more money, more time — more of everything — we’d accomplish more, be happier… and become Chuck Norris. However, I have noticed in my own work (and through reading studies and observations of others) that, very often, when we are faced with constraints of some sort or the other, we actually produce better stuff. That stuff can be creative design, music… and whatever else.

If you keep up with any of the popular advertising blogs, you consistently find smaller agencies producing some of the best work. Why? Usually because their budget are limited and they are forced to do their best, most creative work to cut through the chatter. Too many of the huge guys simply throw money at problems — but money is never a solution to a creative dilemma.

That’s one reason I like Twitter (check out @micahtouchet and @nbcda)… It’s amazing how when you want to express an idea,  you really can do it in 140 characters or less. Of course, we all love the URL shrinkers when there is more to say.

And time? Very often, my best work has been screeched out minutes before a ridiculous deadline. Sometimes I wonder why it’s that way, but pressure increase performance for me.

So, if you’re not the biggest and richest company — don’t worry too much about that. Do the best, the very best, with what you’ve got.

After all, you could have tons of money — and be Microsoft.

Ouch.

Best regards,
Micah Touchet
Creative Director

In the annual meeting for NELEA, held Friday, December 12, 2008 in Delhi, Louisiana, Tana Trichel, CEO of NELEA, formally recognized NewBirth Creative Design Agency and introduced Creative Director Micah Touchet to Louisiana Governor Bobby Jindal and the others present there. The crowd of approximately 350 included U.S. congressmen, senators, state officials, mayors and CEO’s from regional corporations.

NewBirth Creative Design Agency will also be agency of record for NELEA, providing creative and media service to the organization. Creative services will include websites, brochures, presentations and other media services.