When limits produce better creativity

I think it’s human nature to feel like limits are somehow equal to inhibitions.

For some reason, we think if we had more money, more time — more of everything — we’d accomplish more, be happier… and become Chuck Norris. However, I have noticed in my own work (and through reading studies and observations of others) that, very often, when we are faced with constraints of some sort or the other, we actually produce better stuff. That stuff can be creative design, music… and whatever else.

If you keep up with any of the popular advertising blogs, you consistently find smaller agencies producing some of the best work. Why? Usually because their budget are limited and they are forced to do their best, most creative work to cut through the chatter. Too many of the huge guys simply throw money at problems — but money is never a solution to a creative dilemma.

That’s one reason I like Twitter (check out @micahtouchet and @nbcda)… It’s amazing how when you want to express an idea,  you really can do it in 140 characters or less. Of course, we all love the URL shrinkers when there is more to say.

And time? Very often, my best work has been screeched out minutes before a ridiculous deadline. Sometimes I wonder why it’s that way, but pressure increase performance for me.

So, if you’re not the biggest and richest company — don’t worry too much about that. Do the best, the very best, with what you’ve got.

After all, you could have tons of money — and be Microsoft.

Ouch.

Best regards,
Micah Touchet
Creative Director

NewBirth Creative on a new server

We just updated our server for both our company website and blog, and for the majority of the hosting provided to our clients. There is nothing quite like a dedicated server, in terms of speed and control. Previously, we had utilized various VPS-styled solutions from a number of vendors, but it was finally time to step up to something that could better suit our needs. For those interested, our new IP address is 174.132.170.179 and the nameservers for our hosting are NS1.NBCDA.COM and NS2.NBCDA.COM. What with the increased traffic, we have already went from server overload to no downtime.

If there is anything we can do for you, or if you have any questions about our design services, contact us!

Best regards,
Micah Touchet
Creative Director