NewBirth Creative Design Agency featured in local community newspaper

NewBirth Creative Design Agency was recently featured in the local community newspaper, The Franklin Sun. Here is our official press release.

Local design agency making waves in community

Henry Wadsworth Longfellow once said, “The talent of success is nothing more than doing what you can do well, and doing well whatever you do.” For a local businessman, these words ring especially true.

Micah Touchet moved to Winnsboro in the winter of 2003 with little more than a young company and a desire to make his community a better place. “It’s true that none of us can do it all, but all of us can do something,” he says. “And my goal is that what I do will make a positive impact on someone today, and tomorrow.”

Micah Touchet is a designer. His official title at the company he owns and operates is Creative Director, which encompasses the work of a graphic designer, copywriter and marketing expert. His company is NewBirth Creative Design Agency—a small design and branding firm in Winnsboro that boasts an impressive clientele. With companies from California to North Carolina and other states in between calling regularly on the services provided by NewBirth Creative, Touchet relates a number of high-profile projects of which he has been privileged to be part. “We’ve worked with an international realty company in Los Angeles to develop creative for an upscale outdoor shopping mall. We’ve also provided design services for several NASCAR sponsors, including vehicle wraps for the race cars.” Another project was product packaging and point of sale material design for an energy drink recently introduced by Hooters. “We’ve worked with Ball Corporation to provide design on several beverage packages,” says Touchet.

However, NewBirth Creative seems to have a particular enthusiasm for working with clients right here in Franklin Parish. “Some of our best clients are right here at home,” says Touchet.

“One of the strongest brand names in quality furniture is Vineyard Furniture, International—and their corporate location is Winnsboro,” relates Touchet. “We’ve been honored to work with them for a number of years. They have an impressive position in the market and are serious about providing the customer with an outstanding experience.” Eric Ashley, Vice President of Vineyard Furniture, International, agrees the relationship with NewBirth Creative has been advantageous. “Our industry is extremely competitive and, over the past decade, has generally become more driven by commodity pricing on sub-standard workmanship. We’ve chosen to take the route of offering better products; but marketing to our target customer can be very difficult to understand and even harder to execute. The team at NewBirth Creative was insightful enough to listen to what we had to say and was quite methodical in deriving a branding scheme that portrayed who we were and who we wanted to be in a manner that effectively targeted who we were trying to sell. We’ve worked with high-powered branding agencies before…some who said they ‘got it’, but didn’t. I’m frankly not sure anyone’s done a better job than Micah.”

NewBirth Creative was also instrumental in developing the brand of a local deer attractant manufacturer owned by Hank Parker. “We created a new logo, packaging design for their entire product line, as well as provided myriad other creative support for C’Mere Deer, which is based here in Winnsboro,” states Touchet.

Any company desiring to be a good influence is involved in the community, and NewBirth Creative is no different. Touchet shares, “One of our partners is the Princess Theatre, and we provide pro-bono media services to the organization, including a recently revamped website.” Gene Thompson, who is Executive Director for the Princess Theatre, says, “The Princess Theatre is so very fortunate to have Micah and the team from NewBirth Creative creating its web site. NewBirth Creative is professional in the very manner of the word. Their approach to not only the business relationship but also the site itself is refreshing and new. We are excited about the future we have through technology and NewBirth Creative makes it even better.”

Other community projects include being commissioned by the Winnsboro-Franklin Parish Chamber of Commerce to develop a fresh web presence, and an upcoming launch of a new website for the City of Winnsboro. “Mr. Paul Price, Jr., has been a great friend and mentor in the community, as well as influential in providing many of our local opportunities,” says Touchet. “I’ve worked closely with NewBirth Creative over the past couple of years, and have been very pleased with the results,” says Paul Price, Jr. “They’re very easy to work with and give prompt service when there are problems, and you can’t ask for much more than that. They did a great job on our B&B website design, and implemented a number of little things that enhanced it even more. Their attention to detail made a big difference with the site.”

In addition to their efforts here in Franklin Parish, NewBirth Creative was recently commissioned by the Northeast Louisiana Economic Alliance (NELEA) to work with 57 communities across north Louisiana, providing each community with a presence on the web. These websites will individually reflect what makes each area special, as well as features unique to the community.

In the annual meeting for NELEA, held Friday, December 12, 2008 in Delhi, Louisiana, Tana Trichel, CEO of NELEA, formally recognized NewBirth Creative Design Agency and introduced Creative Director Micah Touchet to Louisiana Governor Bobby Jindal and the others present there. The crowd of approximately 350 included U.S. congressmen, senators, state officials, mayors and CEO’s from regional corporations. NewBirth Creative will also be agency of record for NELEA, providing creative and media service to the organization. Creative services will include websites, brochures, presentations and other media services.

To be sure, there have been challenges with short-sighted clients and even erratic personnel. “We have learned many lessons about managing in the eight years of business,” Touchet acknowledges. “But it’s that experience that gives us a real advantage when it comes to understanding how to help our clients. And we are very strict about our talent resources.”

With many businesses looking merely to stay afloat in these times of economic uncertainty, it’s clear that through diligence, NewBirth Creative has not only grown—it’s flourished. “My vision is to have a world-class design agency right here in the heart of Franklin Parish,” Touchet reveals. “I once read a quotation that says, ‘Most people have the will to win—few have the will to prepare to win.’ This has become a personal dictum to me, both a challenge and admonition of sorts.”

Indeed, with his ardor for excellence that drives every project and the evident blessing that he attributes to God, Micah Touchet and NewBirth Creative Design Agency will continue to be an integral and unique part of the community—now and for years to come.

On the web: http://newbirthcreative.com

It has been a great year: 2008 in review for NewBirth Creative Design Agency

Well, there’s only a few days left in the year of 2008, and NewBirth Creative Design Agency is wrapping up things in high spirits. This year has been our best yet, with record-setting billings and profits. We’ve signed on more new clients this year than ever before and also have networked with a larger talent pool. And what’s even better, we’ve already prepared contracts with some of our new clients that will put us on target to double our projected annual billings in 2009.

From a design standpoint, we’ve driven our creativity to new heights. We’ve enhanced our level of creative services and added additional design services to serve our clientele. Early this year, we made the statement that our goal is create a world-class creative design agency right in the heart of Franklin Parish—and we feel like we are now successfully making this goal a reality.

NewBirth Creative Design Agency was privileged to be the crux of several important creative design projects in Winnsboro during 2008. We created a fresh web presence for the Winnsboro-Franklin Parish Chamber of Commerce, a new website for Princess Theatre (pro-bono), a new website for the City of Winnsboro, a branding launch for Vineyard Furniture International, new product packaging and POP support for C’Mere Deer, marketing and creative design for SwampyCamo, and a host of other creative design projects for clients within Louisiana. Of course, we provided creative design services for myriad other clients across the United States, including creative for an upscale, outdoor shopping mall in Los Angeles and product packaging design for an energy drink launch by Hooters.

Over the past year, we moved offices to a better location, revamped our website and portfolio twice, and created this blog. We made extensive IT updates, updated to the latest software and did a little self promotion. We were introduced to Governor Jindal, enjoyed casual tennis, and shared the excitement as our creative director and his wife welcomed a baby boy.

In spite of a year of tumultuous political events and economic misfortune, NewBirth Creative Design Agency has thrived. We’ve had a great year—from a creative design standpoint and in profitability—and we are looking forward to an even better year in 2009. If you need creative design services, remember NewBirth Creative Design Agency.

Happy New Year!


The NewBirth Creative team

NewBirth Creative Design Agency commissioned for community websites project

NewBirth Creative Design Agency was recently commissioned by the Northeast Louisiana Economic Alliance (NELEA) to work with 57 communities across north Louisiana and provide each community a presence on the web. These websites will individually reflect what makes each area special, as well as features unique to the community.

In the annual meeting for NELEA, held Friday, December 12, 2008 in Delhi, Louisiana, Tana Trichel, CEO of NELEA, formally recognized NewBirth Creative Design Agency and introduced Creative Director Micah Touchet to Louisiana Governor Bobby Jindal and the others present there. The crowd of approximately 350 included U.S. congressmen, senators, state officials, mayors and CEO’s from regional corporations.

NewBirth Creative Design Agency will also be agency of record for NELEA, providing creative and media service to the organization. Creative services will include websites, brochures, presentations and other media services.